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Website analytics for humans

See what your website is really doing.

Fluxa turns your visitors into a clear picture of what's working for your business. And every week, an analyst reads your numbers and tells you what to do next. From £50 a month. No confusing charts, no cookie banners, no spreadsheets.

Google +23% 14 online now Enquiries +22%
dashboard.fluxastats.com 14 online now
Visitors, last 30 daysPeak Sat 22 Jun
Unique visitors
1,482
↑ 12% on last month
Enquiries
128
↑ 22% on last month
Read by a human analyst Weekly + monthly report No contract Cancel in two clicks UK-run, EU-hosted No cookie banner
Read for you, not just shown to you

Your numbers, explained the way a person would.

Most analytics hand you a wall of charts and leave you to guess. Fluxa does the opposite: we tell you what changed, what it means, and what to do about it. Tap any number on your dashboard to see the plain-English explanation underneath.

Tap the card for the full explanation →

This week, in a sentence

More people found you on Google — searches sending you visitors are up 23%.
Thursday morning is still your busiest hour of the week.
The Facebook ad sent fewer visitors than last month — worth a look.
Updated this morning See a full report →
Everything on one page

The whole dashboard, one screen.

Real-time visitors, your key numbers, and the trend over time — not fifty reports to dig through. Tap any card to see what it means.

Visitors, last 30 days4 now

Busiest day Sat 22 Jun · 412 visitors

This is the bit Google can't sell you

A real report, read by an expert.

Every week you get a short written report, and every month a more detailed deep-dive — both read and written by hand, by someone who reads analytics for a living. Each one ends with clear recommendations you can actually act on, including where to point a small Google Ads budget if you run one. Here's what one looks like.

A local café — the kind of business Fluxa writes reports for
Rosa's Kitchen · your report Week of 9–15 May
At a glance
Visitors
403
▲ 18%
Page views
1,118
▲ 12%
Time on site
1m 44s
steady
Enquiries
22
▲ 7

Visitors through the week

Unique visitors · Mon–Sun
MonWedFriSun
What this means

Saturday was your big day: 88 visitors, more than Monday and Tuesday put together. Weekends are when people sit down and decide where to eat.

Where visitors came from

Google search168
Direct96
Instagram71
Facebook44

Most-visited pages

Home210
Menu156
Book a table98
Contact61
Do this

Most people land on Google, then head for the Menu. Add a "Book a table" button to the bottom of your Menu page. That's exactly where they're deciding.

The verdict

A strong month. More visitors, and more of them booking.

Traffic▲ 14%
Bookings▲ 23%
Engagement▲ up
At a glance
Visitors
1,642
▲ 14%
Page views
4,930
▲ 9%
Time on site
1m 52s
▲ 11s
Enquiries
96
▲ 23%

How the month unfolded

Unique visitors per day · May
1 May15 May31 May
What this means

The month started slow and finished strong. From the 22nd you held 60 to 78 visitors a day, and that surge lines up with your bank-holiday menu post.

What to do

You get a lift every time you post around an event. Build one post around a late-June weekend and we'll see if it does the same thing again.

Where visitors came from

Google search712
Direct386
Instagram318
Facebook196
What to do

Instagram is your fastest-growing source. Put £5 a day behind your best post for a week and we'll see what it does.

Most-visited pages

Home920
Menu705
Book a table430
Contact268
What to do

Almost everyone opens the Menu. Make sure it loads fast, shows prices clearly, and has a "Book a table" button at the bottom.

A note from Sam

The standout this month was that bank-holiday weekend. Your menu post on the 22nd brought people in, and the table enquiries followed two days later. Let's run it again in June.

— Sam

Example report · illustrative numbers for a fictional café · see a full one: weekly PDF · monthly PDF

Where they are, when they come

See your customers on the map and the clock.

Handy when your business depends on people nearby — and on knowing the best time to post, call back or run an offer.

Where they areTop locations
Harlow, Essex1,720
Bishop's Stortford640
London512
Other UK1,144
When people visitLast 30 days
12am6am12pm6pm11pm

Hottest weekday mornings around 8am — a good time to be reachable.

Most-visited pagesThis month
/1,613
/menu967
/book-a-table641
/find-us389

A peek at your live dashboard — this is what you'll be reading.

Set up in minutes, or done with you

One line of code. The rest is on us.

Pick a plan and you can add your site yourself in a couple of minutes. Not technical? No problem — we'll happily set it up with you on a quick call, add the code, and check it's tracking before we leave. Either way, your first report follows soon after.

<script defer data-domain="yoursite.co.uk" src="https://analytics.fluxastats.com/js/script.js"></script>
Sam, founder of Fluxa Stats
Why Fluxa exists

I built Fluxa to give businesses analytics they can actually understand.

Hi, I'm Sam, Fluxa's founder. The idea began at home — my dad could never make sense of Google Analytics, so I started writing him a plain monthly summary he could finally use, and it was clear plenty of businesses wanted the same thing. So that's what Fluxa does: I read your stats and write your reports myself, in plain English, from someone who knows what they're looking at. No call centre, no dashboard you'll never open. If a month ever goes by where that isn't worth £50, cancel in two clicks — I'd rather earn it.

SamFounder, Fluxa Stats

Google Analytics is free. Here's what "free" costs.

Fluxa Stats
Google Analytics
Who reads it for you
Fluxa StatsAn analyst, every week
Google AnalyticsNobody. It's all on you
Will you actually use it?
Fluxa StatsOne page you'll check with your coffee
Google AnalyticsFifty screens you'll open twice
Time to learn it
Fluxa StatsNone. We show you, or set it up for you
Google AnalyticsHours of tutorials
Cookie pop-up on your site
Fluxa StatsNot needed
Google AnalyticsRequired
Who owns your numbers
Fluxa StatsYou
Google AnalyticsGoogle
Price
Fluxa StatsFrom £50 a month
Google Analytics"Free", paid in your time and your visitors' data

"Free" analytics is paid for with your visitors' data — and with your time, when nobody reads it. We'd rather just do it for you.

Simple pricing

Pick the number of sites you track.

Same analytics, same weekly and monthly reports, same analyst — on every plan. The only difference is how many websites you track. No per-visitor fees, no upsells, cancel anytime.

Pro

£75a month

Up to 3 websites

Get started

Max

£100a month

Up to 5 websites

Get started

Every plan includes

  • A written weekly report and a detailed monthly deep-dive, written by hand
  • Clear recommendations you can act on (including your Google Ads)
  • Set up yourself in minutes, or we'll do it with you on a call
  • Email me directly at hello@fluxastats.com when you have questions
  • Real-time dashboard with unlimited pageviews and visitors
  • Top pages, sources, locations and devices
  • Data hosted in the EU, owned by you
  • No cookie pop-up needed on your site

Secure checkout via Stripe. Prices are not subject to VAT. Cancel whenever you like. Need more than 5 sites? Talk to us.

No cookies. No banner. No nonsense.

Fluxa doesn't use cookies, doesn't follow your visitors around the web, and keeps your data in the EU, run by us from the UK. That's why your site doesn't need that pop-up, and why your analytics stay on the right side of GDPR without you ever thinking about it. Your visitors are counted, never watched.

Everything you might be wondering.

Why would I pay £50 when Google Analytics is free?

Because Google gives you the data, but nobody reads it. Google Analytics is powerful and free, yet most owners log in once and never go back. Fluxa is the opposite: an analyst reads your numbers every week and tells you, in a few clear sentences, what's working and what to do next. You're not paying for software — you're paying for someone to actually make sense of it for you.

Do I need to be technical?

Not at all. Adding Fluxa is one line of code, and if you'd rather not touch it we'll happily set it up with you on a short call. After that, you just read your weekly and monthly report and glance at the dashboard whenever you're curious.

What do I actually get each week and month?

A short written weekly report and a more detailed monthly deep-dive, both written by hand. Each one explains what your numbers did, what it means, and what to do next — including practical pointers like where to point a small Google Ads budget. Plus the live dashboard and human support at hello@fluxastats.com.

How does setup work?

Pick a plan and you can add your site yourself in a couple of minutes, or we'll set it up with you on a short call — your choice. We add one line of code, check it's tracking, and your first report follows soon after.

Can I switch from Google Analytics?

Easily. You can run Fluxa alongside Google Analytics while you get comfortable, then remove Google whenever you're ready. We'll help you place the Fluxa snippet correctly.

Can I cancel anytime?

Yes. There's no contract and no minimum term. Cancel in two clicks from your billing portal whenever you like and you won't be charged again. We'd rather you stayed because each report earns its keep, not because you're locked in.

Is Fluxa Stats really cookie-free and GDPR-compliant?

Yes. Fluxa doesn't use cookies, doesn't fingerprint visitors, and doesn't collect personal data, so there's nothing to ask permission for, and your analytics stay compliant with GDPR, PECR and similar laws by default. (Other tools on your site, like ad pixels, have their own rules. We're happy to point you in the right direction.)

Who owns my analytics data, and where is it stored?

You do. Fluxa Stats is run from the UK and your data is hosted on EU infrastructure. It's never sold, profiled, or shared with advertisers. You can export it whenever you like, and if you cancel, it's still yours.

Know what's working.
Skip what isn't.

Set up with you, read for you, and owned by you. From £50 a month, no contract, cancel in two clicks.